Create a catalog lookbook and product hangtags for a high-end outdoor apparel company.
The fabric, the process, and the attention to detail were key points for the brand. The trade show material was printed on a textured paper to emphasize the quality of the material. The hangtags showed sketches of each product, as well as the features and benefits. Icons were created for each of the features, “Waterproof”, “2-Way Stretch”, etc. For shipping, I created mailing boxes (not shown), that had the company’s mission statement on the top. This helped to reinforce the brand image.